I ate like Warren Buffett for a week — and it was miserable

The cornerstone of the Buffett diet: Cherry Coke.

Bob Bryan/Business Insider

In 2015, Buffett told Fortune he was "one-quarter Coca-Cola."

Buffett said he favored either Diet Coke or Cherry Coke and had at least five cans of the soda a day.

I decided to opt for exclusively Cherry Coke throughout the week, as I'm not the biggest fan of the taste of plain Coke. I am, however, a fan of cherry and cherry-adjacent soda products like Dr. Pepper and Cheerwine (it's a North Carolina thing — Google it).

I also couldn't purchase cans of the stuff at my local grocery store, but a two-liter works out to 5.6 cans a day, within the ballpark of Buffett's consumption. Thus, I decided to go with one of these each day.

If you're wondering, that works out to 252 grams, or 0.56 pounds, of sugar a day from the Cherry Coke alone. That's right — I got 84% of my recommended daily carbohydrate intake from just the sugar in the Cherry Coke.

I didn't initially do the math on the sugar content of the Cherry Coke, believing it was better to go into the week with a bit of blissful ignorance. While I had assumed it would be rough consuming all of the syrupy-sweet drink, I couldn't anticipate the full devastation the Coke would have on my mood.

The Cherry Coke hit me like a ton of bricks.

Bob Bryan/Business Insider

I don't drink much soda — I drink mostly water and coffee at work — so the sudden increase in the amount of corn syrup in my diet made me feel incredibly sluggish. Plus, the sugar high was so off the charts that I almost felt the tingle of the carbonation in my fingers as I was typing.

Then again, I also put down half of the two-liter before 11 a.m. in an attempt to front-load the caffeine.

My inner child was excited to have ice cream in the middle of the day. The chili-cheese dog excited me less.

Bob Bryan/Business Insider

The bun on the Dairy Queen dog was spongy, but not like an angel food cake — like an actual kitchen sponge. The hot dog tasted very salty.

The sundae was delightful. Buffett says he typically gets cherry syrup on his DQ sundaes, which was not an option at my Manhattan location. I did get his preferred chopped nuts on top.

I was feeling pretty weighed down at this point. I don't have a big lunch most days — a salad at most — so the extra calories and copious sugar made me feel bloated.

Lunch, Day 1: Dairy Queen chili-cheese dog; strawberry sundae with chopped nuts; Cherry Coke

Lunch calories: 650

I cheated a bit on dinner for the evening, getting chicken parmigiana — which Buffett usually has as a side. (!)

Bob Bryan/Business Insider

By the evening I was feeling a bit better, possibly because I finished the coke around 2 p.m.

The big test was running. I typically try to run four to five miles a day after work, and I was dreading how I would feel. I imagined keeling over and puking into the East River.

To my surprise, it was fine. I was probably a step slower than normal, but I didn't feel too awful.

Dinner was heavy — I couldn't finish the whole serving — but at the end of Day 1, I was doing half decent.

Dinner, Day 1: Chicken parmigiana with penne from Famous Calabria Pizza

Dinner calories: about 1,500

Total daily calories: 3,520

Monday-evening weight: 171.2 pounds

The second day started much better.

Bob Bryan/Business Insider

I lost sleep on Sunday night worrying about the challenge ahead, but after feeling decent at the end of the day, I got a good night's sleep.

Stock futures were up on Tuesday, so I decided it would be fair to get a bacon, egg, and cheese biscuit. Coming from the South, I preferred this option over the semi-soggy McMuffin from the day before, and I felt confident as I tucked into breakfast and the second giant bottle of Cherry Coke.

Breakfast, Day 2: McDonald's bacon, egg, and cheese biscuit; Cherry Coke

Breakfast calories: 450

Tuesday-morning weight: 170.4 pounds

For lunch, I went for a burger — another Buffett favorite.

Bob Bryan/Business Insider

Now, many of my coworkers said I cheated by going with Shake Shack instead of some local restaurant, but you know what? I was the one suffering, and I deserved a slight luxury.

Another signature Buffett trait is an excess of salt, as John Stumpf, the former Wells Fargo CEO, once described.

"When the food comes, Warren grabs a salt shaker in his left hand and one in his right, and it's a snowstorm," Stumpf told Bloomberg in 2014.

So I threw a little extra sodium on the french fries before dipping them in the chocolate shake.

Lunch, Day 2: Shake Shack ShackBurger; french fries; chocolate milkshake; Cherry Coke

Lunch calories: 1,710

By Tuesday afternoon, I was ... not feeling well.

Andy Kiersz/Business Insider

Dear God did I make a mistake.

Again, I attempted to front-load the Cherry Coke, and by 2 p.m. I was more than two-thirds of the way done with the two-liter. Not only that, but the heavy meal — especially the milkshake — was crushing my will to live.

I was jittery, grumpy, exhausted, unfocused, and downright distraught. The sugar from the Coke (roughly a half-pound a day) was causing surges and drop-offs in energy.

The increase in meat consumption was making me sweat more than usual (weirdly enough, from my kneecaps, of all places). The bloating was making my back hurt. I was a wreck after less than 48 hours.

Another day, another bacon, egg, and cheese.

Bob Bryan/Business Insider

Honestly, given the recent rise in the stock market, Buffett must be getting sick of these biscuits by now.

I decided to try to space out the Cokes more evenly to avoid the crashes. (Spoiler: It didn't work.)

Breakfast, Day 3: McDonald's bacon, egg, and cheese biscuit; Cherry Coke

Breakfast calories: 450

Wednesday-morning weight: 169.2 pounds

For lunch, I went back and found one of Buffett's go-to lunch orders at Gorat's, an Omaha, Nebraska, institution.

Bob Bryan/Business Insider

I ordered an open-faced turkey sandwich with bacon and Thousand Island dressing from Eisenberg's, a local sandwich shop.

I was served a closed-faced, sliced turkey sandwich with bacon and Thousand Island dressing. I wasn't going to split hairs, so I took it back to the office as it was.

The meal was finished off by fries and some Cherry Coke.

You may ask: "Bob, did you put extra salt on the fries like you said Buffett always does?"

My answer? Yes, I did. Hope you're enjoying my suffering so far.

Lunch, Day 3: Turkey sandwich with bacon and Thousand Island dressing from Eisenberg's Sandwich Shop; french fries; Cherry Coke

Lunch calories: about 900

Dinner on Wednesday was veal parmigiana with an indulgence: a Hawaiian Punch. I can't prove Buffett likes fruit punch, but, hey, it was my favorite when I was 6.

Bob Bryan/Business Insider

I walked home on Wednesday and then went for a run.

I felt as if the sugar, syrup, and grease leaked from my belly to my legs. Children were passing me on the street during my walk home, and I'm usually a fast walker. Imagine having maple syrup in your joints and muscles — that's what I felt like.

Dinner, Day 3: Veal parmigiana from Nonna's LES Pizzeria; water

Dinner calories: 1,060

Total daily calories: 3,310

Wednesday-evening weight: 172.4 pounds

Futures were down, so I ordered two sausage patties for breakfast. But upon arriving at work, I realized the McDonald's workers gave me only one.

Bob Bryan/Business Insider

I'm still not sure whether the single patty was a good or a bad thing, but it did give me a bit of a break from heavy meals.

Also, it made me realize that McDonald's sausage by itself is not very good. Who could've guessed?

Breakfast, Day 4: McDonald's sausage patty; Cherry Coke

Breakfast calories: 174

Thursday-morning weight: 169.8 pounds

This may be the point to mention that I've done terrible things to my body before — and this was the worst.

Left: me in April 2011, about 125 pounds. Right: me in April 2014, about 205 pounds.
Kedar Bryan; Bob Bryan/Business Insider composite

I'm no stranger to massive dietary changes — I gained 80 pounds in college and then lost 45 pounds in three to four months after I graduated. (I overestimated my pay as an intern and underestimated NYC rents.)

That is to say: I've done some terrible things to my body via my diet before.

Even at my heaviest, I never felt this run-down. The weird thing though was that I was still hungry at every meal.

Maybe it was the chemicals from the processed food?

I was running out of idea at this point on Thursday, and honestly, I was busy with work, so I just gave up and got McDonald's.

Bob Bryan/Business Insider

Fun fact: Buffett once used coupons to buy Bill Gates lunch at McDonald's.

Oh, another reason this was such a terrible idea: I cover policy here at Business Insider, including healthcare and taxes — and, of course, I decided to try the Buffett diet on the week that Republicans again attempted to repeal Obamacare (no, the irony did not escape me) and rolled out their most detailed tax-reform framework yet.

This meant that amid my midafternoon sugar crash, I was typically forced to pull myself out of the fog and write something of substance.

To be fair to myself, I did write a considerable amount over the five days. You'd have to ask my editor Brett whether my diet hurt the quality of my writing, but I stand by everything I published.

Lunch, Day 4: McDonald's Quarter Pounder with cheese; french fries; Cherry Coke

Lunch calories: 870

Buffett once ordered a country- (or chicken-) fried steak with Jay-Z, so I had to get it for a meal.

Bob Bryan/Business Insider

I really like country-fried steak (see my previous comment about being from the South). This one was from Cowgirl in the West Village.

Buffett isn't a big fan of broccoli, much less collard greens, so I did cheat a bit. But, c'mon, actual collard greens at a restaurant in the North? I had to try them.

Alas, they were bad.

I went with a coworker and couldn't finish the steak and mashed potatoes — not to worry, salt was added in extreme amounts — prompting her to call me "weak." I replied I would take the leftovers home and finish them later (we were eating fairly early), but I happened to "forget" the bag as I left.

In a surprise to probably no one, the gravy sat heavy in my stomach. Walking to the subway, I was happy there was only one day left, but I felt terrible.

Dinner, Day 4: Country-fried steak with mashed potatoes, gravy, and collard greens from Cowgirl; water

Dinner calories: 1,540

Total daily calories: 3,484

Thursday-evening weight: 172.4 pounds

Of course Buffett eats ice cream for breakfast. Of course I was the idiot who saved it for the last day.

Bob Bryan/Business Insider

Remember what I said about getting used to it? Not so much on Friday morning.

I have never enjoyed ice cream less. That's really all I have to say about this meal.

Breakfast, Day 5: Ben and Jerry's Phish Food ice cream; Cherry Coke

Breakfast calories: 870

Friday-morning weight: 170.4 pounds

What if Buffett just says he eats all of this food to make other people like me buy it and boost his investments' sales?

Bob Bryan/Business Insider

Buffett owns Dairy Queen and holds considerable stock in McDonald's and Coca-Cola. Sitting down for my final lunch, I realized I probably made the guy a lot of money that week.

The thought struck me mid-bite of an M&Ms Blizzard: I was a sucker.

Buffett is a self-mythologizer — a folk hero who presents himself as a kind grandfather but has made it in the vicious investment world. He's a ball of contradictions and social oddities.

I couldn't put it past him to deceive the few interviewers he trusts to cast the glow of the cult of Buffett.

On the other hand, surely people see him at these restaurants. He wouldn't lie about his diet just to get a few suckers to boost his sales, would he?

Lunch, Day 5: Dairy Queen chili-cheese dog; french fries; M&M Blizzard; Cherry Coke

Lunch calories: 1,400

Here's all the Cherry Coke I consumed during the week.

Thanks to my former colleague Myles for giving me this Berkshire hat from the annual meeting in Omaha.
Bob Bryan/Business Insider

The sugar-and-caffeine crash came easier by Friday. I had learned how to manage the timing and frequency of the Coke intake to make sure I had a solid energy reserve all day.

But I still felt awful after I finished a bottle.

Here's some fun math on the amount of Cherry Coke I consumed in the week:

Total amount: 338 fluid ounces, or 2.64 gallons.

Calories: 4,500.

Sugar: 1,260 grams, or 2.78 pounds.

Caffeine: 1,020 milligrams, or 204 a day. (An average cup of coffee, 8 fluid ounces, has 95 to 165 milligrams.)

For dinner, I went with a few coworkers to Smith & Wollensky, Buffett's favorite New York City restaurant.

The plaque at the restaurant bearing Buffett's name.
Dennis Green/Business Insider

Buffett comes here once a year for a dinner, at which a lucky bidder joins the Oracle of Omaha himself. In 2016, the meal went for $3.4 million. All the proceeds are given to charity.

I was joined by four of my coworkers to bask in the final meal of my epic run.

I contacted the restaurant earlier in the week to say what we would be there for, and the staffers did everything to make my experience as authentic as possible.

We sat in the private alcove where Buffett sits when he visits, with a full glass wall looking into the kitchen. There was a plaque with Buffett's name on it and a letter from him framed on the wall.

I asked our waiter, Baci, who had served Buffett on his trip to NYC in August, to bring me what the man ate. This was a mistake.

Dennis Green/Business Insider

We started with something off-menu called the "seafood bouquet." It featured lobster, shrimp, and lump crab meat. The seafood was divine — though it was chilled, and I typically enjoy seafood hot.

I began to feel a bit uneasy as I dined on the appetizer, thinking back to everything I had put down that week. I wanted to have an authentic meal at a favorite location of Buffett's, but could I survive to the end?

Also, I must admit here that I broke the Buffett rules by having a bit of wine. But it was the end of the week, and can you really blame me?

Next, the steak: a 32-ounce Colorado rib-eye.

Go ahead, judge my utensil manner. Just remember my physical and emotional state.
Dennis Green/Business Insider

In what can only be compared to the primitive tomahawk of a caveman, the mighty Colorado rib-eye emerged on a plate still sizzling. At that point, a glorious, freeing sense of debauchery overtook me, and I laid all of the terrible meals of the last week to the side.

The steak was a knockout.

For the first three-quarters of a pound, I consumed it with reckless abandon, ignoring the inevitable food hangover that was surely coming. The rib-eye was cooked to perfection and cut beautifully, and it contained just the right amount of fat.

When I hit the wall — and I hit it hard — there was an overriding sense of disappointment that I simply couldn't finish the meal.

The final tallies for dinner were, in a word, monumental.

"Oh my God, what have I done to myself?" Bob thought as he descended into a food-induced coma.
Dennis Green/Business Insider

I wasn't even drunk from the wine, but the meal knocked me out. I was struggling to form coherent thoughts as all the blood ran from my brain to my stomach, attempting to handle the influx of fat, protein, and sugar.

My coworkers and I ambled toward Grand Central Station, and I felt dazed. We decided against a post-dinner drink, and wandering off from the rest of the group, I felt unsure on my feet.

I huffed and puffed my way back to my apartment near Chinatown, sweating pure steak grease.

Upon making it back, I collapsed on the floor of my living room. I dozed off for a little over an hour, trying to pretend my stomach wasn't bursting at the seams.

Dinner, Day 5: Seafood bouquet, 32-ounce Colorado rib-eye steak, hash browns, creamed spinach, and coconut cake from Smith & Wollensky; red wine; water

Dinner calories: 3,343

Total daily calories: 6,513

Friday-evening weight: 175.2 pounds

What did I learn?

Me from Monday to Friday, reflecting my emotional state. If you look closely, you can see the happiness and joy for the world drain from my eyes.
Elena Holodny/Business Insider

Let's get this out of the way: Don't eat like Warren Buffett unless you are Warren Buffett.

The man himself says to be yourself instead of copying him. This applies not only to investing, but to dieting as well.

My experience was miserable, and I realized why I committed myself to eating healthy when I moved to New York. Being sluggish and moody during the day just isn't fun.

It's also a good lesson in recognizing limits. Buffett apparently has none; I very much do.

And, finally, I now understand Buffett's investing strategy perfectly!

Just kidding.

I just have a few extra pounds to work off and a good story.

Average calories a day: 4,107.4

Total calories over five days: 20,537

Weight gain, Monday morning to Saturday morning: 2.4 pounds

Weight gain, Monday evening to Friday evening: 4 pounds



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