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Car insurance is affordable for Wisconsin drivers. The average driver pays $856 a year, less than the national average according to the Insurance Information Institute .
Shopping around for coverage is the best way to make sure you're getting the best price for you. Car insurance companies consider your location, age, gender , and driving record to calculate rates for premiums. Other factors like credit score, marital status, vehicle type, previous coverage, and miles driven can all play a role in the amount you'll pay for coverage.
Every company weighs these factors differently, so getting quotes from different companies and comparing them is the best way to find the most affordable policy for you.
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Minimum car liability insurance requirements in Wisconsin
Liability coverage is required by law. If you're involved in an accident, liability insurance covers damage you cause to the other vehicle, driver, and its passengers. If you finance or lease your car , your lender probably requires comprehensive and collision coverage .
The two main components of liability insurance are bodily injury and property damage, which most states require. Liability insurance also includes uninsured motorist and underinsured motorist coverage , to protect you when an at-fault driver hits you and they have no coverage, or not enough coverage.
Wisconsin requires bodily, property, and uninsured coverage, according to the Insurance Information Institute . Wisconsin's minimum liability requirements are 25/50/10, which means up to $25,000 of injury protection for each person involved in an accident, up to $50,000 worth of injuries per incident, and up to $10,000 of property damages per incident.
| Injury you cause to others, includes medical expenses, lost wages, and funeral expenses |
| Damage you cause to others' vehicle or property |
| Protects you when an at-fault driver hits you with no insurance |
| Protects you when an at-fault driver hits you with not enough coverage |
Best cheap car insurance in Wisconsin based on credit score
Consumer Reports compiled a list of all car insurance pricing formulas from all companies in every state. It used an average single adult driver to find the best pricing in each state, and found that three companies came out on top for three different credit levels. Here are the three best companies and their average price for coverage:
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Best car insurance for Wisconsin drivers with a clean record
For a driver in Wisconsin age 25 or older with no accidents and one vehicle, the following companies provide the best average rates:
| $95 |
| $110 |
| $112 |
| $121 |
| $128 |
| $134 |
| $146 |
| $148 |
| $179 |
*USAA is only for active military, veterans, and their families.
Above data obtained from Savvy , based on 1,240 policyholders in the state of Wisconsin
Best car insurance for Wisconsin drivers with one or more accidents
For a driver in Wisconsin age 25 or older, with one or more accidents and one vehicle, the following companies provide the best average rates:
| $98 |
| $136 |
| $138 |
| $168 |
Above data obtained from Savvy , based on 1,240 policyholders in the state of Wisconsin
Average premiums for seniors and teen drivers in Wisconsin
The table below shows the average senior and teen drivers can expect to pay in Wisconsin. Because teen drivers are new drivers with little driving history and more prone to accidents , their rates are high. Most insurance companies offer discounts to teen drivers for good grades or taking driving safety classes.
Senior drivers typically see an uptick in car insurance premiums as they age, but not as much of an increase as new or teen drivers. If you're still driving in your 60s and 70s, there are ways to negotiate cheaper auto insurance rates, like pay-per-mile usage .
| $2,278 per year |
Data provided by Goosehead Insurance
Wisconsin car insurance rates by city
Below is the estimated average annual premium of auto insurance policies per household in Wisconsin's most populous cities:
| $1,124 |
| $1,257 |
| $1,169 |
| $1,227 |
| $1,123 |
| $1,246 |
| $1,265 |
| $1,151 |
| $1,197 |
| $1,208 |
| $1,172 |
| $1,154 |
| $1,183 |
| $1,309 |
| $1,202 |
| $1,333 |
| $1,162 |
| $1,343 |
| $1,416 |
| $1,342 |
| $1,138 |
| $1,204 |
| $1,319 |
| $1,329 |
| $1,159 |
| $1,240 |
Data from S&P Global Market Intelligence
Best car insurance in Wisconsin based on customer satisfaction
Customer satisfaction with car insurance providers may factor into your decision. According to J.D. Power , a consumer research company that surveys customers, these are the top car insurance companies in the North Central region (which includes Wisconsin):
Most popular car insurance companies in Wisconsin based on market share
The following are the most popular car insurance companies in Wisconsin, based on the percentage of insured Wisconsin drivers who use them:
| 19.77 |
| 18.56 |
| 13.77 |
| 4.83 |
| 4.53 |
| 3.66 |
| 3.25 |
| 3.01 |
| 2.60 |
| 2.39 |
| 2.03 |
| 1.94 |
| 1.51 |
| 1.37 |
| 1.34 |
| 1.29 |
| 1.20 |
| 0.86 |
| 0.84 |
| 0.79 |
*USAA is only for active military, veterans, and their families.
Data from S&P Global Market Intelligence
Who gets the best cheap car insurance in Wisconsin?
As the data above shows, your credit score is one of the bigger influences on the price you'll pay for coverage. But, there are many other factors that play into your premium, too. With every company considering them differently, it's critical to shop around.
If you want to get the best rate for you, you'll need to start by getting quotes from several different insurance companies. Once you have a few different quotes, you'll want to compare them and look for the policy that gives you the most coverage for your money by giving the most coverage types and the highest limits. Also look at the deductible, or the amount you'll pay out-of-pocket if you get into an accident.
The driver who gets the best deal in Wisconsin is the one who shops around for their coverage. Compare quotes and look beyond the premium to find the best-priced coverage for you.
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