The second annual edition of The UK Mobile Banking Competitive Edge Report examines which UK banks lead in offering the mobile features customers value most.
Our analysts use research and recommendations solicited from the banks participating in our study to identify mobile banking features that might move the needle in bank selection. We then rank the 10 largest UK banks using a weighted scorecard that assigns each feature a point value based on real customer demand.
The 2020 UK study has been updated with two new categories of features: Alerts and Customer Service. The returning categories have also been refreshed to add innovative capabilities and replace ubiquitous ones. In total, we've upped the total number of new features to 41 from 33 last year.
This report aims to help channel strategists identify the mobile banking features customers most desire and see how they stack up to competitors when it comes to offering those features.
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Via PakApNews