- YouTube creators who are part of the platform's Partner Program can monetize their videos starting at 1,000 subscribers (if they meet other requirements).
- Google places these ads and pays a creator a rate based on factors like a video's watch time and viewer demographic.
- Business Insider spoke with five influencers with between 1 million and 2 million YouTube subscribers who broke down financial topics, like how much they earned per view and what they made per month from the platform.
- Some also shared what their highest-earning videos were.
- Subscribe to Business Insider's influencer newsletter: Influencer Dashboard .
This is the latest installment of Business Insider's YouTube money logs , where creators break down how much they earn.
For many YouTubers, breaking the 1 million subscriber mark can really make them feel they've made it. And it often means they're earning a full-time living from the platform.
To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for the Partner Program. Creators who are part of the Partner Program can monetize their videos with Google-placed ads.
The CPM rate (cost per thousand views) varies from channel to channel (and video to video), and some top YouTubers have ad-placement strategies to maximize their earnings.
One key to earning more money from a particular video is placing ads before viewers typically "drop off" from the video. Viewers often drop off if an intro is too long or the creator stays for a long time on one subject, industry insiders have told Business Insider.
While direct ad revenue from Google isn't the only form of income for many of these digital stars — some of whom earn money from sponsorships or merchandise sales — it's often a big part of building a sustainable business.
Over the past few months, Business Insider spoke with dozens of YouTube creators about how much each of them earned from the platform.
Five YouTube creators we spoke with had between 1 million and 2 million subscribers. They shared insights on financial topics, like their average revenue per 1,000 views (CPMs), what they'd made per month, and the most they'd earned from a single video.
Here's a breakdown of what they said:
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